Empowering Creatives, Transforming Stories
Underrated Individuals is a creative empowerment platform and entertainment company dedicated to turning artistic visions into thriving, sustainable businesses. We connect traditionally overlooked and underutilised talent to global opportunities by merging storytelling, AI-powered innovation, education, and sustainability.
We are more than a company—we are a movement for creatives who seek structured guidance, business resources, and a supportive community without compromising their artistic integrity.
Our Mission
To empower creatives and storytellers to unlock their full potential through structured business guidance, AI-driven tools, and community collaboration, while fostering a positive impact on mental health and well-being.
What We Offer
🎨 Artist Business Canvas Framework
A transformative tool to help creatives build a structured and actionable business plan tailored to their unique artistic vision.
🤖 AI-Powered Creative Support
Our innovative AI prompt system helps creators navigate the Artist Business Canvas and efficiently build their Minimum Viable Product (MVP).
👥 Bi-Monthly Group Coaching (Twice a month)
Live coaching sessions with seasoned professionals from diverse creative industries who understand the balance between artistry and business.
📧 Personalised Email Support
Direct access to expert guidance to address your unique creative challenges.
🌟 Vibrant Creative Community
Network with like-minded creatives, share experiences, and collaborate to grow your creative ventures.
Why Join Us?
🚀 Structured Growth: Move beyond goal-setting to achieve long-term, scalable development
🔧 Practical Tools: Bridge the gap between artistic vision and business execution
💰 Affordable Support: Access expert-level guidance at a fraction of traditional consulting costs
🤝 Community Power: Grow alongside fellow creatives who understand your journey
🎭 Expert Insight: Learn from our extensive experience in entertainment, corporate learning and development, professional sports, education, data science, technology and cultural productions.
Our Movement:
We're redefining possibilities by building a future where creative stories thrive, guided by technology, authenticity, and the power of community.
Ready to turn your creative vision into a flourishing business? Join Underrated Individuals today and be part of a new era of empowered storytelling.
🔗 Visit Us: www.ui-grp.com
📧 Contact: hello@ui-grp.com
Join the Movement. Redefine Possibilities.
🔑 Personalized Support & Direct Access
One-on-One Monthly Strategy Calls: Personalised coaching to navigate your creative journey
Direct WhatsApp/Message Assistance: On-demand guidance for real-time problem-solving
🎨 Creative & Business Guidance
Tailored Feedback: Receive expert advice on your projects, proposals, or pitches
Business Strategy Development: Structured support to build and scale your creative business
AI-Powered Tools: Assistance in using AI-driven prompts to enhance your creative workflow
📚 Exclusive Learning Resources
Access to Advanced Tutorials: Deep dives into creative business strategies and AI applications
Monthly Business and Creative Insights: Industry trends and actionable strategies
👥 Premium Community Perks
Priority Access to Group Coaching Sessions
Networking Opportunities with Elite Creative Professionals
🚀 Accountability & Growth
Goal Setting and Progress Tracking: Structured check-ins to keep you on track
MVP Development Assistance: Support to build your Minimum Viable Product efficiently
💼 Early Access & Exclusive Opportunities
Invitations to Exclusive Events and Workshops
Early Access to New Tools and Content from Underrated Individuals
Our Team
David Kimani (CTO)
Tech & AI Lead
David Kimani is a versatile Data Scientist with expertise spanning Data Analysis, Machine Learning, and Digital Application Development. With a strong foundation in Python, SQL, and data visualisation, he leads the development of AI-driven solutions that enhance creative workflows and strategic decision-making. David’s experience includes building predictive models, developing digital applications, and managing robust data pipelines. His interdisciplinary approach, which combines Data Engineering, Product Management, and UI/UX, enables him to craft holistic solutions that drive innovation at Underrated Individuals. Passionate about the future of AI, David is committed to leveraging technology for transformative creative growth.
Jerome Arab’s
Meet Our Founder
Jerome Arab is an international charting artist, award-winning producer, actor, and creative director with over 25 years of experience in theatre, TV, music, and film. As the Founder and CEO of Underrated Individuals, he is passionate about connecting overlooked talent to meaningful opportunities while telling authentic stories that inspire global audiences. With a strong background in business and life coaching, Jerome integrates creative strategy with solution-driven coaching to help individuals and creatives unlock their full potential. His mission is to empower underutilised talent and build sustainable creative enterprises that impact culture and communities worldwide.
"We're not just building businesses – we're nurturing sustainable creative careers that make a lasting impact."
Jerome Arab, Founder
DR Duraid Jalili (Advisor)
Environmental & Sustainability Lead
With a wealth of expertise as a Lecturer at King’s College London and Founder of the King's Environmental Security Research Group, Duraid specializes in delivering environmental security and sustainability education for military officers at the UK Defence Academy. His work focuses on driving environmental awareness and behavioural change within the security sector. As a Senior Academic Advisor for the UK MOD's Strategic Command, Duraid advises on strategic foresight and operational concepts. His passion lies in educating and mobilizing leaders to respond effectively to environmental threats and systemic risks.