Our Services
At Underrated Individuals, we've designed a comprehensive ecosystem of services to transform creative potential into sustainable success. Each offering is built to address the unique challenges faced by underutilised talent and provide structured pathways to growth.
Creative Business Development
Transform Your Creative Vision Into a Sustainable Business Model
Inspired by the Business Model Canvas by Alex Osterwalder and Strategyzer, but tailored specifically for creatives, this tool empowers you to target your audience and build your brand effectively. The Artist Business Canvas is a transformative framework that redefines business planning for creatives, particularly those from marginalised backgrounds. Prioritising artistic integrity, community impact, and long-term sustainability over traditional profit-driven metrics, it empowers artists to build financially viable businesses that remain true to their creative vision. Inspired by The Lean Startup, this methodology provides a clear, adaptable roadmap for artists seeking both artistic fulfillment and entrepreneurial success.
What You'll Master:
Purpose - Define your mission and the impact you want to make
Form of Expression - Clarify your creative medium and unique approach
Audience - Identify and understand who your work resonates with
Community Spaces - Discover where your audience gathers and engages
Channels - Determine the most effective platforms to reach your audience
Types of Communication - Select communication methods that amplify your voice
Key Activities - Outline the essential tasks that drive your success
Key Partners - Identify potential collaborators who can elevate your work
Key Resources - List what you need to bring your vision to life
Cost Structure - Understand your financial requirements
Potential Partners - Explore business partnerships that create mutual value
Revenue Streams - Identify sustainable sources of income
Membership Tiers
UI Member - €24.99/month
Essential Support for Emerging Creatives
Perfect for creative individuals looking to build a foundation for sustainable growth with community support and essential resources.
What You'll Receive:
Access to the Alkebulan Community (WhatsApp Group)
Monthly Group Coaching Sessions
Basic AI-Powered Creative Support
Artist Business Canvas Digital Workbook
Regular Resources and Opportunities Newsletter
UI Champion - €100/month
Personalised Support for Serious Creative Growth
Designed for committed creatives ready to accelerate their journey with personalised guidance and premium resources.
What You'll Receive:
Everything in the UI Member tier, plus:
One-on-One Monthly Strategy Calls
Direct WhatsApp/Message Assistance
Tailored Feedback on Projects and Pitches
Priority Access to Group Coaching Sessions
Networking with Elite Creative Professionals
Structured Goal Setting and Progress Tracking
Invitations to Exclusive Events and Workshops (Discounted)
Executive Tier - Starting from £5,000
Strategic Growth & Business Transformation
For established creative entrepreneurs generating significant revenue but facing scaling challenges and ready for comprehensive business transformation.
What You'll Receive:
Comprehensive Business Analysis & Restructuring
Deep dive into your current business model
Financial health assessment and optimisation
Cultural alignment and team dynamics evaluation
Operations efficiency analysis
Market positioning and growth strategy development
6-12 Month Transformation Partnership
Tailored implementation strategy
Regular progress tracking and adjustments
Direct access to our expert team
Crisis management support when needed
Sustainable growth planning
Strategic Implementation Support
Hands-on guidance through major transitions
Team training and development
Systems optimisation and automation
Revenue stream diversification
Cultural transformation support
Note: Recommended for businesses generating £30,000+ annually. Custom pricing based on assessment.
Creative Production & Storytelling
Podcast Production
Building on our success with The Underrated Individuals Podcast, Underrated Ideas, and Konkrete Stories, we offer end-to-end podcast production services to help you share your unique perspective with the world.
Our Approach:
Concept Development
Production Planning
Professional Recording
Expert Editing and Mixing
Distribution Strategy
Audience Building
Creative Business Consulting
Leverage our team's extensive experience across theatre, TV, music, film, and digital media to elevate your creative projects from concept to completion.
Areas of Expertise:
Script and Content Development
Production Planning and Management
Audience Engagement Strategy
Distribution and Monetisation
Cross-Platform Storytelling
African Narrative Development
Business Model Development
Content Creation and Ideation
Audience Analysis
Marketing Copy Generation
Production Planning
Resource Optimisation
True Growth Happens Where Creatives And Communities Meet
Community & Collaboration
Alkebulan Tribe
Connect with Fellow Creatives in Our Vibrant Community
Join our WhatsApp community of 130+ creatives sharing resources, opportunities, and collaborative problem-solving.
Community Benefits:
Peer Support and Feedback
Resource Sharing
Collaboration Opportunities
Regular Challenges and Initiatives
Industry Updates and Insights
Direct Access to UI Team Members
Group Coaching Sessions
Learn, Grow, and Connect in Our Monthly Sessions
Participate in live coaching sessions led by seasoned professionals from diverse creative industries who understand the balance between artistry and business.
Session Topics Include:
Business Model Optimisation
Creative Process Enhancement
Marketing and Audience Building
Financial Management for Creatives
AI Tools for Creative Workflows
Sustainable Growth Strategies
Mental Health in the Creative Space
Monthly sessions included with all membership tiers
[Join The WhatsApp Group or follow our Social Media Pages for more information]
Why Choose
Underrated Individuals
Authentic Understanding: Founded by creatives who've walked the path from overlooked to impactful
Purpose-Driven: Focused on empowering you to realise your full potential
Holistic Approach: Integrating creativity, business structure, and technological innovation
Community-Powered: Building connections that amplify individual potential
Results-Focused: Committed to tangible outcomes and sustainable growth
Values-Driven: Preserving integrity while building business success
Ready to transform your creative vision into a thriving reality? Choose the service that best matches your current journey and let's build something extraordinary together.